From Cold to Closed: The Outbound Comeback Story
Tanishq Chaturvedi
Jun 6, 2025
How a Two-Person Sales Team Used Redrob to Go From Ghosted to 26 Booked Meetings in 30 Days
Chapter 1: “I Think We Broke Outbound”
It started with high hopes and a spreadsheet.
Two SDRs. One founder. Zero warm leads.
They had just raised their seed round.
The product was solid.
The TAM was juicy.
The sales plan? Cold outreach. Classic.
They bought a list.
Wrote the emails.
Hit send.
And then?
Nothing.
Actually—worse than nothing.
200 emails. 3 replies.
One was a polite “unsubscribe.” One was a bot. One said “wrong person.”
The SDR summed it up best:
“We weren’t selling. We were just… screaming into the void.”
Chapter 2: The Redrob Pivot
They weren’t looking for magic.
They were looking for a way out of the cold email wasteland.
When they discovered Redrob, it wasn’t love at first sight.
It was curiosity mixed with hope.
Because Redrob promised something different:
🔎 Signals, not shotgun lists
Instead of dumping generic contacts in their laps, Redrob delivered intent-driven leads — companies actively showing buying signs.
They stopped firing blind.
Instead, they found:
Startups hiring legal and compliance pros
Companies fresh off a funding round
Businesses using tech stacks that screamed “ready to buy”
That wasn’t a list. That was a heatmap — highlighting exactly where the action was.
✍️ Copy that didn’t suck
Redrob’s templates weren’t your run-of-the-mill sales copy.
They were short, sharp, and actually human.
The kind of messages that made prospects stop mid-scroll and say, “Hmm, what’s this?”
One subject line even joked:
“Legal chaos in aisle 3?”
No fluff. No jargon. Just a hook, a hint, and a calendar link.
The result?
Open rates soared to 82%.
Replies climbed to 4.1%.
And for once, cold outreach didn’t feel like cold torture.
🤖 Sequences that ran themselves
They plugged into Redrob’s multi-touch sequences — mixing email and LinkedIn with perfect timing and no awkward spam.
The sequence wasn’t robotic; it felt handcrafted.
Follow-ups were reminders, not nagging texts.
And meetings? They started booking like clockwork.
Five in just three days.
Chapter 3: The Numbers That Turned Heads
Metric | Before Redrob | After Redrob |
Open Rate | 19% | 82% |
Reply Rate | 0.9% | 4.1% |
Meetings Booked | 5/month | 26 in 30 days |
Pipeline Generated | ~$60K | $520K |
SDR Time on Admin | 18 hrs/week | < 7 hrs |
From “cold and clueless” to “booked and busy”—in less than a month.
Chapter 4: The Switch That Flipped Everything
This team didn’t hire an agency.
They didn’t rewrite their ICP.
They didn’t spend six months testing.
They just used Redrob the way it’s meant to be used:
Let signals guide the list
Let sharp copy do the talking
Let sequences handle the hustle
The founder said it best:
“Redrob didn’t just help us send better emails.
It made us believe outbound could work again.”
The Final Note:
If your outbound feels like it’s broken…
If your cold emails get colder by the day…
If your sales team is out of ideas and out of time…
You don’t need more leads.
You need smarter ones.
And Redrob?
It’s built to find them.
Ready to flip your funnel?
Let’s make your case study the next one we tell.
Try Redrob