TL;DR:
Per-credit pricing for lead generation tools is counter-productive; all it does is drain profit margins, waste time and give poor quality leads. Plus, it forces teams into manual work that costs in terms of time and unreliable results. AI-powered tools like Redrob go beyond solving the issue of data dumps, you get leads that are verified real time, sorted by priority and intent. Scaling becomes easy thanks to flat pricing, seamless automation and customised outreach built in. Say no to burnout, ditch the credits and move over to smarter growth and smooth scalability with Redrob

For a lot of businesses, the per-credit pricing model is the go-to when opting for lead gen tools, And it makes sense, given that it is budget-friendly and offers flexibility for usage. But only on paper. In reality, per-credit pricing creates unwanted friction, you exhaust credits quickly chasing cold leads, switch between multiple platforms and tools to secure a single meeting and eventually, the margins keep shrinking but the stress goes high.

If saving on credits is how you track ROI, your system needs fixing ASAP. This is not a sales or a hustle problem. It is a pricing issue.  

The Real Cost of Per-Credit Pricing

Credits may seem like small, manageable units–but when the success of your outbound lead generation strategy hinges on how many you can realistically afford, outreach becomes a stressful gamble. 

Here’s why this model is not ideal for modern teams: 

• Unreliable Revenue: Your credit balance dictates how many leads you can chase. What if you need more meetings to close? You have to pay more to buy more credits. The cycle then repeats month on month. 
  
  
  

• Poor Leads: For most credit-based systems to find b2b leads, real time data verification is not built-in. This means you’re paying (and gambling) on contact info that is either recycled or pulled from sources that haven’t been updated in months.
  
  
  

• Manual Burden: Zero to nil automation means the onus of enriching, validating, exporting and emailing data is on you. Precious hours spent sorting instead of chasing credible leads and closing.
  
  
  

How Does AI Help? AI Isn’t Just Automation. It’s Access.

AI powered lead gen tools are quickly becoming popular. With AI, you don’t just automate, you get access. Take Redrob’s AI-backed outbound lead generation platform as an example–here you are not charged per lead or per search.
The database gives you access to 700M+ verified profiles that have been enriched in real-time from multiple live data sources (bye bye gambling on credits and hoping it sticks!). The AI-backed prospecting tool prioritises high-intent accounts, instead of dropping a bulk of CSV in your inbox. Plus seamlessly building email campaigns to send hyper-personalised emails without juggling five different tools.   

Ready To Switch?

An AI-backed sales lead generator tool is not another thing you or your team needs to learn. It’s an ideal substitute for everything else! When you shift from per-credit pricing to a platform that builds and grows with you, here’s what you get:  

• Cost Transparency: Instead of guessing how many credits you’ll need to buy per campaign, there’s the ease of predictable pricing. This gives you the freedom to strategise and scale as needed.
  
  
  

• Optimised Operations: No more manual data entries, chasing leads, verifying or sorting through volumes of data. AI does all the grunt work so you can stay in flow!
  
  
  

• Better Quality: No more roadblocks from outdated or cold leads. RedRob’s AI b2b contact finder collates verified and ranked leads, real-time on the platforms. This means higher chances of conversion while you do what you do best - focus on growth!  

  
  

The answer to your growth issues does not lie in collecting more tools to increase productivity. It’s the opposite–fewer tools promising better functionality.  

Still on the fence? Here are a some questions to consider:

• Do a thorough sweep of all the tools you use to launch a single campaign–how many are those?
  
  

• Check the amount of time spent on sorting data vs actually initiating conversations with prospects. 

  
  

• Are your sales margins constantly shifting because of hidden usage costs?

  
  

If the answer to any of these three questions made you uncomfortable — you’re ready to take the plunge.

Redrob’s AI lead generation tools are designed keeping consultants, founders, scrappy teams and solopreneurs in mind–people with a burning passion but not enough time to burn on tech stacks and tedious spreadsheets. 

Don’t play to just stay in the game. Play to win! Want to start converting leads without hurting your profit margins? Book your Redrob demo now! 

Resources:

https://www.m3ter.com/guides/credit-models-in-saas-pricing