The Hidden Talent Formula: How Redrob Solved RAC's Recruitment Challenge

Overview

RAC is part of the Rockman Industries which is a prominent name under the Hero Group. The company offers a comprehensive range of services, acting as a one-stop solution provider for customers looking for high-performance composite parts and solutions. Moreover, the company is based out of Surat, Gujarat located strategically at the Sachin SEZ. 

From concept to final production, RAC covers every aspect of the process, including detailed design, material selection, laminate design, and the manufacturing of patterns, molds, and jigs. The company’s ambition is clear: to be the global leader and top choice in the market for composite solutions. Whether it's volume production, custom prototypes, or short runs, RAC delivers with a best-value advantage, making it a preferred partner for industries across the globe.

Objective

In 2024, RAC collaborated with Redrob with a clear objective: to streamline their recruitment process for the critical role of a Design Engineer within the manufacturing sector. This specialized position demanded a candidate with a deep understanding of composite materials and design, making the search particularly complex. The niche nature of the role further complicated the recruitment process, as the pool of qualified candidates was limited.

Redrob’s mission was multi-faceted: first, to source potential candidates with the required expertise, then to identify the ideal fit, and finally, to onboard top-tier talent who could meet RAC’s stringent criteria. These efforts were essential in ensuring that RAC could maintain its high standards of manufacturing excellence and continue delivering top-quality composite solutions to its global clientele.

Challenges

RAC encountered significant challenges in both sourcing and recruiting for their crucial Design Engineer role. The specialized requirement within the composite materials domain made sourcing particularly difficult, as the expertise needed was both specific and rare. This scarcity of talent complicated the recruitment process, making it especially time-consuming and challenging.

Moreover, RAC's traditional recruitment methods were not yielding the necessary results in terms of both quantity and quality. This exacerbated the HR team's difficulties in attracting candidates who not only met the stringent technical criteria but also aligned with RAC's cultural and operational needs. The shortage of qualified candidates posed a risk to RAC’s ability to maintain its high standards in manufacturing and continue delivering excellence in the composite materials industry.

Strategy

Understanding the specific demands of RAC, Redrob took a highly specialized approach to meet their recruitment challenges. Redrob implemented a Custom Talent Acquisition Strategy, crafted to identify and attract candidates with the precise expertise in composite materials that RAC required. By tapping into an extensive industry-specific talent pool, the search was concentrated on professionals with the advanced technical knowledge and experience needed to thrive in RAC’s manufacturing environment.

Utilizing Redrob's advanced recruitment technology, including a targeted Search Model and specialized Job Posting channels, we were able to pinpoint candidates who not only met the technical criteria but also aligned with RAC's operational goals. The sophisticated filtering algorithms within Redrob’s platform enabled us to swiftly identify high-potential candidates, minimizing the time and resources typically spent on initial screening processes.

Moreover, the strategic use of automated tools like ATS and Resume Parsing ensured that we could identify passive candidates—those not actively seeking new opportunities but who were ideally suited to the role. This proactive approach allowed us to build a robust pipeline of top-tier candidates quickly.

To maintain momentum and keep candidates engaged throughout the process, Redrob employed a seamless communication strategy using features like the Kanban Board. This feature provided RAC with clear visibility into the recruitment process, allowing them to manage priorities effectively while ensuring that the candidate experience remained smooth and transparent. The automated notification system further streamlined interactions, reducing delays and keeping the recruitment process on track.

By combining a deep understanding of RAC’s needs with cutting-edge recruitment technology, Redrob delivered a swift and cost-effective solution, enabling RAC to secure the talent they needed to continue their innovative work in the composite materials sector.

Results

• Closed the Design Engineer position with a swift TAT of just 10 day.

• Achieved a 75% reduction in recruitment time.

• 90% automation of the sourcing process.

• Ensured precise talent alignment, maintaining RAC’s manufacturing excellence.