Streamlining Talent Acquisition: Redrob’s Tools Power a Digital Marketing Agency’s Rapid Expansion

Overview

A growing digital marketing agency, based in a major metro city, was on the lookout for key hires to support its expanding portfolio of clients. The agency specializes in providing comprehensive digital solutions such as social media marketing, content creation, and search engine optimization (SEO) for businesses in various sectors. With a team of around 100 employees, the agency was scaling rapidly and required top-tier talent to manage its increasing workload, particularly in the area of social media strategy and client engagement.

The company sought to fill the roles of Social Media Manager and SEO Specialist, both of which were critical for maintaining the agency’s reputation as a cutting-edge digital service provider.

Challenges

The agency faced several challenges in filling these roles: Finding the perfect fit for key roles in a fast-growing digital marketing agency isn’t exactly a walk in the park—especially when the stakes are high, and the talent pool is fiercely competitive.

For the Social Media Manager, the agency needed more than just creativity. This wasn’t about posting pretty pictures or clever captions—it required a leader who could command multiple platforms, engage audiences with precision, and, most importantly, drive ROI. The ideal candidate needed to be deeply in tune with emerging social trends while managing large-scale campaigns for high-profile clients like a pro.

On the other hand, the SEO Specialist role demanded a different kind of expertise. The perfect hire had to be a technical wizard—someone who could optimize websites, boost organic traffic, and keep pace with ever-changing algorithms. The agency needed someone who could not only talk the talk but deliver measurable results across diverse industries.

But here’s the catch: in the competitive digital marketing landscape of a major metro city, finding candidates who had the right mix of technical skills, industry experience, and cultural fit was a challenge of its own.

Strategy

To take the headache out of hiring, the agency turned to Redrob’s advanced recruitment tools, streamlining the process and attracting top-notch talent without getting bogged down in manual work. First up was the Targeted Job Posting. Redrob helped the agency post the open roles on niche job boards and communities focused on digital marketing, creative industries, and SEO. This laser-focused approach ensured they were reaching candidates with the perfect blend of technical know-how and industry experience.

Next, Redrob’s Automated Resume Parsing came to the rescue. With a flood of applications coming in, this tool slashed manual sorting by 45%. Instead of drowning in resumes, the hiring team could focus their energy on evaluating the most promising candidates. Of course, skills matter. That’s why Customized Skill Assessments were used to test relevant capabilities. For the Social Media Manager role, assessments focused on social strategy, content creation, and performance analytics. For the SEO Specialist, the tests zeroed in on technical SEO, keyword research, and on-page optimization.

The agency needed people who fit their fast-paced, creative culture. Enter Cultural Fit Testing. Psychometric assessments helped ensure that candidates had the creativity, teamwork, and leadership qualities to thrive in this dynamic environment. Finally, Candidate Tracking using Redrob’s Kanban Board provided full visibility at every stage of the process. From application to final interview, the team knew exactly where each candidate stood, ensuring seamless communication and faster decision-making.

Results

The strategy delivered impressive results in a short span of time:

• Positions closed in 18 days

• 200+ qualified applicants 

• Reduced manual sorting by 45%

• Improved quality of hire by 30%

• Boosted operational efficiency by 40%