Redrob Transforms Real Estate Hiring with a 70% Faster Talent Acquisition Process

Overview:

A prominent real estate firm in India, known for its expansive portfolio of luxury residential and commercial properties, is committed to delivering premium services to its high-end clientele. The firm has established a strong market presence by offering innovative and sustainable property solutions. However, the increasing demand for specialized skills in areas like sustainable architecture and PropTech has posed significant recruitment challenges.

To maintain its market leadership and continue its growth trajectory, the company needed to attract and secure top talent in these specialized fields. Meeting this need was essential for sustaining its competitive advantage and driving its strategic initiatives in an increasingly competitive industry.

Objective:

The real estate firm sought Redrob’s expertise to address its pressing recruitment challenges, particularly in filling specialized roles crucial to its strategic plans. The firm needed to quickly onboard 20 professionals in sustainable building practices and PropTech, along with 15 senior executives for luxury property sales. The challenge was to achieve this within tight deadlines while ensuring high-quality hires and managing recruitment costs effectively.

Challenges:

The firm faced several obstacles in its recruitment efforts. The primary challenge was the limited availability of candidates with the specific expertise required for roles in sustainable architecture and PropTech. The demand for professionals in these areas exceeded the supply, making it difficult to find and attract the right talent.

Additionally, the firm’s focus on luxury properties required sales and marketing candidates with extensive industry knowledge and a strong track record in high-end property transactions. Competing for this elite talent pool with other leading firms added complexity to the hiring process, necessitating innovative strategies to attract and retain top candidates.

Strategy:

To overcome these challenges, Redrob developed a targeted recruitment strategy tailored to the firm’s unique needs. Our approach focused on optimizing the talent acquisition process and ensuring the swift onboarding of highly specialized professionals.

We started by conducting a comprehensive market analysis to identify and engage with previously untapped talent pools that matched the firm’s specific requirements. Utilizing advanced data analytics AI-driven sourcing tools and advanced Job Postings, we expanded the firm's candidate reach, enhancing the diversity and quality of potential hires.

To further refine the recruitment process, we introduced a specialized assessment from our library of 3500+ customizable tests. This platform featured custom evaluations designed to measure candidates’ skills in sustainable architecture and luxury property sales. The assessments, coupled with AI-powered interview tools coupled with our advanced ATS, provided the firm with precise insights into each candidate’s suitability for the roles, ensuring a consistent and efficient hiring process. Added bonus was the Kanban Board which allowed the recruiters to create a clear priority with the easy drag-and-drop facility. The automated communication channel was another ease that this company was relieved to have.  

Through our timely intervention and aid this leading real estate giant was not just able to attract and recruit high-caliber professionals whose values and expertise aligned with the firm’s vision, resulting in a higher acceptance rate of offers. 

Results:

• Reduced time-to-fill by 70%

• Increased candidate engagement by 4X

• Improved candidate quality by 60%

• Successfully filled all key roles within 3 weeks

• Achieved a 75% reduction in recruitment costs