12 Days, 361 Applications: Redrob’s Magic Formula for Rapid Web Dev Recruitment! or

Overview

AGE - Aromatic Garden Essence leads the way in delivering handcrafted, natural skincare, haircare, body care, and kids' care products. With a strong focus on self-care and empowerment, AGE has built a community that inspires women to embrace self-love through their range of over 45 unique products.

Using traditional wisdom from Grandma's Age-Old Nuskhe, the company combines natural ingredients with modern techniques to create products free from harmful chemicals. Every product is handcrafted with care, offering a luxurious experience without artificial fragrances or colors, allowing nature’s true beauty to shine through.

AGE serves a wide range of customers across India, empowering women through both its products and its network of sales associates. By focusing on purity and well-being, AGE helps women take time for themselves and enjoy the simple pleasure of self-care with handcrafted luxury.

Challenges

The key challenge for the company was to attract qualified candidates with the right technical competencies through organic reach alone, without resorting to expensive paid promotions. While the tech space is crowded with developers, the firm needed to ensure that they received applications from candidates who aligned with their specific technical requirements and company culture. 

In addition, efficient candidate management was critical, as the recruitment team needed to sift through a high volume of applicants quickly to meet project deadlines.

Strategy

Upon onboarding the company, Redrob assigned a dedicated point of contact to coordinate the recruitment efforts from start to finish. We implemented a strategy focused on maximizing organic reach through targeted job postings through our dedicated Job Posting feature and we also used popular platforms, such as social media, developer forums, and career websites. Through this dedicated approach and design we were able to attract tech-savvy professionals with the specific skill set required for the Web Developer role.

To further optimize the process, we employed an advanced recruitment technology, including tools such as automated resume parsing, ATS, and a Kanban Board that automated the manual task of creating a priority list. This streamlined the process of reviewing and shortlisting candidates while ensuring that the company’s requirements were met. Therefore, by utilizing Redrob’s library of 3500+ technical assessment tests, customized for the Web Developer role, the company was able to evaluate applicants' skills efficiently and effectively.

Through this dedicated approach, we provided AGE 361 qualified candidates and within 10 days this company was able to hire the desired candidate. This selection process was two pronged as through assessment test the aptitude was tested and through Redrob’s Pychometric Test this company ensured the cultural fit as well.

Results

• Generated 361 high-quality applications 

• Closed Web Developer position in 12 days 

• Reduced the time spent on manual tasks by 40%

• Improved efficiency by 50%